Bruce has a long history and a wealth of global experience in the technology industry, having held key marketing (CMO) positions at several leading technology companies. Bruce is currently an Advisor/Mentor at SkyDeck Berkeley, EIR at Vonzos Partners, Chairman of the LCD TV Association and a frequent advisor to various startups. He was also CMO at CBRITE, CMO/CSO at Applied Materials (AMAT)/AKT, and EVP CMO at LG Philips LCD & others. Mr. Berkoff holds undergraduate and graduate degrees in physics and biophysics from Princeton and UC Berkeley, respectively. He has been on the BOD of 5 public companies including LG Display.